Music at the Point of Sale

Marketing has evolved to unsuspected limits. One of the factors that most influences consumer behaviour is music at the point of sale.

Music is a very curious element of study within sensory marketing. Different studies indicate that music at the point of sale has a powerful effect on the customer who visits a shop or establishment, and that with different types of music, we manage to modulate certain consumer behaviours.

The speed of the music and its rhythm can make customers spend more or less time in an establishment, shop or supermarket. Music also influences the increase in sales. This has been scientifically proven, and the conclusion has been drawn that music has an impact of +0.8% on total sales. Interesting? And above all, very profitable. Because of this, the most important brands in the world study to the millimetre the songs and playlists that will be played in their businesses.

The case of INDITEX: music as a key element

music at the point of sale: the case of Inditex

One of the most popular cases is that of the ZARA brand, from the Inditex group. It is in Arteixo, Galicia, Spain, that Inditex has its factory and main facilities. Inside these facilities, they have an experimental shop, within which everything that happens in ZARA shops around the world is studied in detail: the music, the lighting in every corner, the aroma of the shop, the placement and distribution of the products… even the taste of the sweets that are given away in the shop. Nothing is left to chance, and everything has a reason.

If a company like INDITEX (the leading company in the textile industry) studies music at the point of sale to the millimetre, it is because they know its power and the absolute influence it has on their customers and visitors. They probably know the impact of that 0.8% on their sales. Something that applied to billions of euros or dollars is not a negligible figure.

Another popular case is Hennes & Mauritz, the popular textile group to which H&M belongs. In this chain, as in ZARA, the influence of music on the potential consumers who visit their shops is studied in detail.

The use of music at the point of sale is a science and an art in itself. The next time you visit a shop or a supermarket… Pay attention to the music! As we say in Free Music Projects, nothing in music happens by chance.

Royalty-Free Music for Video Games

royalty-free music for video games

Royalty-free music for video games has become a great option for creators in the industry. Years ago the only option was to hire a composer specialised in composing soundtracks and generate a video game soundtrack from scratch. This is still a great option, as long as the video game producer can afford to hire a composer to create suitable music for their video game.

The video game creators and the composer would meet to define what kind of music the video game needs. From that moment on the composer would do his job and work his magic. The more you can surprise the game creators, the better. Similarly to working as film composers. In fact, the most iconic video games have composers who usually work on film soundtracks too.

Here we will talk about other types of video game projects. Games created by programmers that are going to be uploaded to different stores, and that have more limited budgets, or are not as large-scale a project as the ones we spoke about initially. These type of productions with more limitations, find in royalty-free music for video games a more than adequate alternative to hiring a composer to soundtrack a video game.

Using a royalty-free or copyright-free music download bank is an economical and efficient solution for this type of project. More than simply the price, the creator of the video game also has the advantage that he can listen to the music beforehand and will be able to choose from a multitude of songs, which increases his chances of success. You can choose the song or songs that best suit your video game, and you will save a great deal of money at the same time!

Selling Music for Video Games

If you are a composer and you want to sell music for video games (make a living from music), in our opinion, the road is not easy. But not impossible! Undoubtedly, the best thing woudl be to train and practice as much as possible making your own productions. That way, when the time comes, you will be as well prepared as possible. Making soundtracks for commercials or short films is usually a good starting point. The best way to make profitable musical works is to have them remain in circulation by making them available for purchase online. In this way, songs do not need to be created for a specific client or project and can find their clients later. For more information on how to sell music in this way, go to the following link: AUTHORS

Where Can You Download Royalty-Free Video Game Music?

royalty free video game music
music

At Free Music Projects we offer a large amount of royalty-free music for video games, and other types of projects (advertising, audiovisual, series, cinema). You can search by musical style, as well as by other parameters that will help the creator find the perfect song for their project: i.e. duration, tempo, loopable songs, feelings and by theme. These options provide a wide range of possibilities when selecting the soundtrack for your video game.

You can also find a section for free music for video games. This is a small selection of songs, but you may find something suitable for your project. These songs only recognised for non-commercial use.

If you are a video game or application producer, and you want help with song selection, rights, or music licenses, do not hesitate and get in touch with the Free Music Projects team. We hope to be of help to you!

Digital Signage: The Digital Art of Persuasion

Years ago it would have been impossible to think that the real world and the digital one would mix in a store, a restaurant or a shopping centre, even for informational, advertising or commercial purposes. Today, Digital Signage is just that. It is about reaching the consumer through their different senses, to inform them about a product that they are going to consume, or perhaps about a product that is on offer through different sensory mechanisms. So…

digital signage and sensory marketing

What is Digital Signage?

Digital signage (also called dynamic or multimedia signage or sensory marketing) is an advertising format based on the use of digital devices at the point of sale. Generally, these devices are located in stores, restaurants or simply in public places, and allow the company or advertiser to reach the target audience through the senses (via audio-visual, physical and sometimes even smell).

Digital Signage can be classified in different ways. Depending on the location, it is often classified between Indoor and Outdoor:

Indoor Digital Signage: is all the signage or digital tools used in interior spaces, whose purpose is to sell, inform, convince or seduce the visitor. It is often more invasive than outdoor signage, more direct, more effective, and usually cheaper.

Outdoor Digital Signage: is digital signage in outdoor spaces. It is normally used in spaces with a large influx of people. The main drawback is that this type of signage requires a greater investment than Indoor Digital Signage. However, the advantage is that it can have a greater impact on the target audience. Examples of this can be found in the main squares of each city (what a great example Times Square is!).

digital signage: times square
Aquí vemos Times Square, en la ciudad de New York. Un icono mundial de Digital Signage.

What are the advantages of Digital Signage?

  • Novelty Effect: To this day, Digital Signage is still considered a great novelty. Like anything new, it attracts attention powerfully, and the potential customer is immediately intrigued.
  • Brand Impact: Advertising and the essence of s brand enter us through the eyes, the ears and smell, which causes a great impact and the memory of the brand is remembered more so. A multisensory experience is not so easily forgotten.
  • Improve the Experience: The customer can interact and participate actively, as well as enjoy or be entertained. Think of long lines in a store much improved while watching content on a screen or listening to music.
  • Increase sales: various studies have shown that sales increase when using digital signage or digital billboard systems. It is therefore a feasible for companies to recoup investment in this type of audiovisual or sensory systems.

A way to conquer your senses

The advancement of science and technology is unstoppable, as well as the ways to convince a potential consumer at the point of sale. Normally, when talking about Digital Signage, it refers to digital billboards, however the tools are much larger and more powerful:

  • The world of touch: Interacting through touch screens at the point of sale, in order to complete purchases or make virtual queues, is one of the latest innovations. This encourages and involves the user in the purchase process, and increases sales ratios.
  • The aromatic world: Major global brands leave nothing to chance. The aroma of a brand creates its own olfactory identity. What does a Zara store smell like? What do Abercrombie & Fitch stores smell like? Large amounts of money have been spent researching and implementing corporate scents. Analyse their aromas next time you enter these types of stores. A new world for your senses.
  • Music: A great ally to increase sales, with which we are very familiar at Free Music Projects, as we are experts in this … Clear examples of how the background music influences sales can be found in fashion chain stores. In some of them we see young people shopping while moving to the rhythm of the In-Store music.

Digital Signage and Music

audio-visual digital signage

At Free Music Projects, we have been working since 2012 on setting up musical Playlists for all types of businesses: hotels, restaurants, retail …

Each brand or company has specific needs and a brand image that makes them different from the others. Precisely for this reason, they must sound different from the others and extend their personality through music.

From our own experience, we can say that selecting music for brands is an art, in which we have many years experience and of which we are deeply proud, because it is a wonderful responsibility. Furthermore, by working with royalty-free music, we also have the opportunity to meet artists outside the commercial scene, meeting impressive independent artists from all over the world.

The next time you enter a store, take the test: breathe, listen, observe… Nothing you perceive is there by chance, absolutely everything is thought-out in detail. Welcome to Digital Signage.

Effects of Coronavirus on the Music Industry: a Detailed Summary

Cancellations of concerts and other crowded live music events were the initial, and arguably the most brutal, consequences of the coronavirus pandemic. With concerts, festivals, gigs and tours all up in the air indefinitely, here we take a closer look at the effects of Coronavirus on the Music industry; specifically individual artists.

People are Streaming Less Music… huh!?

Surprisingly, with more people at home practising social distancing, audio music streaming has actually decreased worldwide according to many sources.

How is it so, with more time to spend using music streaming services, that audio music streaming usership has decreased? While it seems sensible to have assumed that music streaming would increase during this time, consumer behaviour and reasoning are changing. With fewer people commuting to work, the preferred entertainment platform has proved to be video streaming services… Instead of increasing their use of audio music streaming services, consumers have opted for video streaming options instead.

People are Streaming More Video!

The effects of Coronavirus on Music industry are being seen in many different ways. In locations such as the USA and the UK, video streaming services have seen a steady increase in traffic since the week ending March 19, 2020. 

Consequently, Netflix has reprojected its estimated subscription numbers to show even higher growth, while platforms such as Twitch have witnessed its viewership increase 31% to 43 million between March 8th 2020 and March 22nd of this year.

Artists who have continued to release new music during the quarantine have had to become innovative in the way this music has been marketed and are therefore relying heavily on social media and Youtube. Latino artists such as J Blavin and Bad Bunny have released music during this time, with great success, by accompanying new and already released audio with powerful video clips on their Youtube channels. The viral film clip of Bad Bunny’s song “Perreo sola” was filmed in lockdown and shows the artist dressed in women’s clothes. The video has reached 204 million views. Similarly, J Balvin pushed ahead with the release of his new album “Colores” despite of the foreseen effects of Coronavirus on Music industry. However, the album has been received well with accompanying Youtube videos and a strong social media presence by the artist to connect with fans.

Live video streaming – the new way to ‘attend’ live music gigs

In the wake of the coronavirus outbreak, many individual artists and other live concert events have migrated to live video streaming platforms such as Twitch. To support this change in music consumption, Bandsintown has launched a new feature. As a consequuence, Bandsintown will now push out a “watch live” notification to advise fans when musicians are live-streaming shows. The notifications will also appear on Facebook pages, Instagram Stories, and other locations that house Bandsintown listings.

The number of viewers watching live streams has dramatically increased across platforms such as Twitch, Instagram, and YouTube. In their ‘Music and Performance Arts Category’, viewership on the live video streaming platform Twitch increased by 524%.

The list of cancelled and postponed gigs and tours due to the coronavirus pandemic is seemingly endless. From Billie Eilish to Shania Twain and the Jonas Brothers to Baby Shark Live. As a result, the Amazon-owned platform Twitch (which is normally made up principally of gamers) has become a haven for people from sectors affected by the coronavirus pandemic. Twitch has become a makeshift home for the live events we have had to sacrifice due to coronavirus.

Twitch isn’t the only platform that artists and musicians are taking to. An increase in the use of Instagram live and other applications as a way for artists to connect with their audience has been seen. There are also smaller-scale initiatives that have been born out of these circumstances such as The Quiver. The Quiver is an Australian based independent online DJ platform who live stream DJ sets and work to provide local, independent artists with visibility.

A full list of live stream events on platforms such as Twitch, Facebook pages, TikTok, TonyAwards.com and BroadwayOnDemand.com can be found on Billboard’s website and is consistently being updated.  Many other sources of curated live stream music events on various platforms and Twitch electronic music live streams have been created to help music lovers at this time.

How can you support local and independent artists during this time?

Now, more than ever, it is important to support local businesses, the self-employed and those who have been greatly affected by the novel coronavirus. This includes independent musicians, whose income has been severely diminished.

So how can we do this? Firstly, many of us have more time on our hands, and our favourite artists are moving their ‘live gigs’ online. The majority of the platforms mentioned above are accepting tips and donations for performing artists during live streaming events. Some independent artists are also self-managing live stream performances on their social media (Facebook and Instagram pages). Therefore, be sure to seek out, follow, attend and donate at live stream gigs and support your favourite independent artists! 

You can also help by making playlists and streaming independent and local artists’ music on Spotify and Apple Music, watching their YouTube videos, subscribing or visiting online stores where you can purchase CDs and other merchandise. Remember to always stream and download songs using ethical and trusted sources to ensure that revenue is being shared directly with the artists.

Finally, if you’re working on any creative audio-visual projects, be sure to purchase royalty-free licences to tracks and songs by independent artists to feature in your projects. It’s the best option for creators, and it also supports independent artists both economically and through the visibility of their work.

In-Store Music Providers

in-store music providers - royalty free music

This is an article is about selecting the best in-store music provider. To help larger companies that offer an in-store music service to other businesses. *If you are a small or medium business looking for an affordable and high-quality in-store background music service direct to your business, please go here: in-store music

How to Choose a Music Catalogue Provider for In-Store Music Services

If you are a company that offers an in-store music service and you are looking for in-store music providers (royalty-free or with rights included) to contract their services, you are in the right place. In this article, we will answer some of the questions that Free Music Projects considers integral when choosing an in-store music provider with a good catalogue of royalty-free music so you, in turn, can offer a high-quality In-Store Music Service to your clients.

Below we answer the Top Five Questions and considerations about In-Store Music Providers and their respective music catalogues:

What must the catalogue of the best royalty-free in-store music providers offer?

First of all, what you want to be able to offer your clients is dynamisation and stimulation leading to and at the point of sale. All businesses need to have in-store music that is cohesive with the service they are providing, the product they are selling, or the brand image they want to transmit to their clients.

To achieve this, there must be various musical styles in the music provider’s catalogue, which will allow you to offer versatility in the in-store music channels. At Free Music Projects, we think that 100 musical styles are not necessary to provide a good service. Only those musical styles that strategically allow you to sound the vast majority of stores, establishments and shops.

How many songs should a good in-store music provider have in their catalogue?

A music channel must have a minimum of 200 songs or tracks so that the repetitions are not too high. Further, at least 10% of the channel should be renewed with new music on a weekly basis.

In channels with a high number of songs, from say 500 onwards, the renewal of 10% may not be so necessary since 500 songs, with an average duration of 3 and a half minutes, equates to around 30 hours of music. In this case, at the customer level, the quality of the service is satisfactorily maintained with 500 songs on a channel. Consider a customer who walks into a store for 45 minutes, twice a month. Certainly, maintaining 30-hour playlists is something that can work perfectly. On the other hand, employees may still demand renewals of the music catalogue. Consider an employee who is in-store an average of 8 hours a day. For every four days they spend in the store they will listen to each song once. In terms of your in-store music provider, working with a higher volume of songs guarantees that you are working with an acceptable catalogue volume.

What musical styles should an in-store music catalogue include (and why)?

in-store music | Music Styles

Generally speaking, the main musical styles are: Pop-Rock, House or Deep House and Chill Out / Chill House. Jazz is also a frequently used style. This is not solely our humble opinion. This is a summary of more than 10 years experience as an in-store music catalogue provider of royalty-free music here at Free Music Projects.

Pop-Rock is a style that you will find in all kinds of businesses, specifically supermarkets and in businesses selling consumer goods.

House, Deep-House and similar styles are mainly used in fashion retail chains, where factors such as youth and style are of great importance. Fashion and music are elements that are closely related, and we have no doubt that they will continue to be for years to come.

Jazz is widely used in hotels and restaurants, as it creates a pleasant atmosphere that is usually veiled in the background. Good background music is music you feel, without having to listen to it.

Other important styles can be:

  • Ambient: Widely used in resorts, retreats, spas and in chains of certain natural products.
  • Christmas: For two months of the year, this is without a doubt the most used in-store channel. On a commercial level, Christmas lasts two long months, making it a channel that is worth being prepared with love and respect. It is the most special time of year … right?

How long can an in-store music provider’s catalogue be used for?

in-store music providers catalogs

The answer is simple: It depends. If they work with a catalogue of 5,000 songs, they normally work with different Playlists and exchange them intelligently. In this way, they can work with that amount for a couple of years. However, it is always convenient, despite working with large amounts of music, to carry out small renovations that refresh their entire catalogue. Even if it is only by 5%.

What does Free Music Projects recommend?

We’ve curated different music catalogues for more than 10 years, for all kinds of distributors, companies and establishments, and have had direct contact with all kinds of clients. We believe we can help you.

We are a Music Catalogue Provider for In-Store Music Services

If you are thinking of offering an in-store music service for businesses in your country, or you already do but you want to change your royalty-free in-store music provider, do not hesitate and contact us. You will save a large amount of money by saving payments to PRO´s or other copyright management entities. We firmly believe that we can help you, and do not hesitate, we will give you the best service at the best price.

You can contact us at our Customer Service.

Royalty Free Instrumental Music

Downloading the best royalty free instrumental music without copyright is one of the main goals of any video creator. This type of music has two advantages:

Royalty Free Music: This music does not have copyright, meaning you can use it in videos for YouTube and other platforms. The video will not be blocked for copyright reasons and you can work quickly and safely because you can choose the song, use it in your video and upload it to any platform without any problems. You may also use it in advertising projects for television, radio or other audiovisual media, and you will not be obliged to pay any copyright management entities.

Instrumental music: Instrumental music is essential when we are producing videos, since being music without lyrics, the audience will concentrate on the images. In addition, it also has the advantage of any speaker or voiceover not being interfered with by lyrics. This is the main reason why audiovisual producers demand royalty free instrumental music for their videos.

In summary, the advantages of downloading royalty free instrumental music are: speed, security, economical, and flexibility to be used in virtually all videos.

Download Royalty Free Instrumental Music

Download Instrumental Songs

If you are thinking of downloading some royalty free instrumental songs, here we propose some of the best instrumental songs without copyright ready to download and use in videos, advertising or personal uses. These songs are shown here with a sound watermark, which disappears once the license is subscribed at Free Music Projects. These licenses range from € 9 for personal use, up to € 199 when it comes to international projects and the broadcast of the music on national television. Here is a sample of high quality royalty free instrumental songs!

Las Nuevas Vidas

One of the most downloaded royalty free songs. Classical instrumental music.

Business as Usual

Corporate instrumental music for your corporate videos and business projects. A great song.

Birds

If what you want is instrumental chill-out music, this song is likely our best option!

Camino de extremadura

Flamenco is always a great option. Flamenco instrumental music for our videos.

Aggressive

A song of royalty free instrumental electronic music. High intensity

Americana

A fresh and perfect instrumental song for any cheerful and intense production.

Dark Hero

You cannot miss an instrumental cinematographic song. This is a good example…

Childhood Dreams

Royalty Free Piano music. A classic that never dies.

Ambient and Chill Loop 3

Another song Chill Out, this time in loop format, to use in your projects of indefinite duration. Very catchy.

Silent Night

And of course, royalty free instrumental Christmas music for that special time of the year.

In case you want to look for instrumental music in any other style, we suggest you visit freemusicprojects.com.

Free Copyright Free Instrumental Music

Most of the time, some amount must be paid for the royalty free music we download for our videos. However, we occasionally find places where we can download royalty free music for our videos for free, especially for personal use. At Free Music Projects we offer you a free royalty free music section where you can find different instrumental songs without copyright ready to use in your personal projects.

Royalty Free Medieval Music

Medieval Music - Royalty Free Music

Undoubtedly, royalty free medieval music helps us convey unique sensations and emotions in our videos. Using this musical style, we travel to other eras: to ancient settings, castles and remote villages in distance and time. We can say that it is an atypical musical genre in the world of advertising production. However, the medieval music is about a specific style that often makes our project stand out and brings a lot of emotion compared to others. For example, we can imagine an advertisement in which Celtic music plays in the background … medieval Celtic music never fails. 

The best royalty free medieval music, whether Renaissance, profane, Spanish medieval music , or Celtic, will bring an epic touch to our productions, something that never disappoints. Moving to the Middle Ages thanks to medieval songs is without a doubt an original and cheap way to travel … Our audience will get to imagine scenes of knights, war and fantastic scenarios that will inject a high dose of emotion. At the end of the day, what we are looking for is that our listener or spectator go from a situation of indifference to be in an exciting and intriguing world.      

What is medieval music?        

To put it simply, medieval music is the music created in Europe between the 5th century AD and the 15thcentury. This strip includes the time elapsed between the Fall of the Roman Empire in the 5th century, and the Renaissance. After the 15th century, music is no longer considered medieval to begin to be considered Renaissance music. Renaissance.

Roughly speaking, the origin of medieval music is linked to religion and the Church. Religious people who lived in monasteries were generally more educated than the average population and developed this musical style towards a more complex form. There was also popular medieval music, associated with minstrels and troubadours, whose role was to tell stories and entertain people. This profane style was also becoming more complex over time.

Types of medieval music

Royalty free Medieval Songs
  • The plain song or religious monody: Better known as Gregorian Chant. This is vocal music written for one voice. It is probably the type of medieval music with more repertoire created throughout the Middle Ages. 
  • Profane music (minstrels and troubadours): This music is also written for one voice, but unlike Gregorian Chant, this type of music had instrumental accompaniment. It is music created in spheres of high society and royalty. 
  • Polyphonic Music: Compositions more complex and educated than the previous ones, written for several voices.

In a nutshell, it is these three types of medieval music in which we can synthesize all the music created during the Middle Ages. During the Renaissance, more complex and beautiful new musical styles would be born.

Examples of Royalty Free Medieval Music

Here we show some royalty free medieval songs ready to be listened and downloaded. These are songs that do not belong to copyright management entities, and that by subscribing to a license in Free Music Projects you can use them in your video projects without any problem.

Here are some examples of medieval music:

A song with medieval instrumentation. The songs shown here are modern songs, evoking medieval environments, but with a modern production. We see Celtic music hints in all these songs.

A perfect medieval introduction. It reminds us of the drum just before the battle begins.

Medieval song of cheerful rhythm. It is the perfect medieval song to use in an audiovisual production. Full of strength, cheerful melodies and powerful rhythms.

Of all the songs shown, this is perhaps the most medieval of all, with the least modern production of all and the closest to what could be the real medieval music. Straight to the origins.

Download Royalty Free Medieval Songs

If you want to download royalty free medieval music to use on YouTube , videos, advertising , we recommend you visit Free Music Projects , where you will find a large selection of medieval songs and any other style. More than 20,000 royalty-free and copyright-free songs ready to download and use. 

Advertising Music: Top 10 Songs [2020]

advertising music

Advertising music is critical to the success of any campaign, whether on television, radio or Internet. It is an element of vital importance so that the final result is optimal. In many cases the success or failure of the campaign will depend on the advertising music.

We all remember ads that will always be remembered thanks to the music with which it was synchronized. Ads that thanks to these songs or tunings have made history in advertising. We all know that making history is not an easy task, all we can do is put all our efforts for the music to bring our ad to the top.

Many agencies spend a lot of economic resources in the visual part of the production, however they leave aside the sound part of the ad or in the advertising music. Since Free Music Projects we think it is a big mistake, because we think that both music and image have the same weight when it comes to convincing the viewer. The strategy can be based on one or the other, what is clear is that neither side should be abandoned.

History of advertising music

history music advertising

The origin of music in advertising is found on the radio. In the 1920s, many companies began to advertise their products and service on the radio with ads that contained advertising music or sung ads. These were simple songs, catchy and easy to remember, which generated a great impact on the audience. We must keep in mind that at that time there was no television, and the impact of the radio was even greater. We can imagine the success of these first ads.

After World War II, and with the first television networks, television commercials with music began to be produced. Like the first radio announcements, the first music in television advertising was a real success.

The 10 best Royalty-Free songs for advertising

And now, speaking from a contemporary point of view, we are going to make a selection of the 10 best royalty-free songs for advertising. We could create a selection of commercial songs that will undoubtedly succeed in an advertisement, however, we are aware of the high costs of using this type of music both on radio and on television, available to very few advertisers. That is why we are going to select here the 10 best royalty-free songs for advertising, easy to download, cheap, and ready to synchronize in your advertising campaign. Here is our TOP 10 Best Royalty-Free Songs for advertising:

It is a true advertising hit. Any advertisement acquires a great impact by being synchronized with this song.

It is a simple song that enters your ears, grabs the brain and never lets go. A catchy song to the fullest. In advertising this is pure gold.

The energy song that will bring a high dose of punch to your advertising video or your ad. If music manages to increase sales, no doubt this song will do just that.

Good roll, simplicity and very nice music. This song manages to embrace your product or service and convey that it is something very positive for you and your public. What more could I ask for?

An electronic song, modern and powerful. This is the perfect song when we want to advertise or promote a product or service with a young and modern target.

It is an epic song in the Hollywood soundtrack style . The images of any video, synchronized to this music, acquire a portentous dimension that immerses the viewer in what we are telling him.

Not everything will be rhythm and power. A Chill Out song with great style and depth, perfect for advertising when what we want to convey is relaxation and sophistication in equal parts.

A mix between Chill and Pop that does not leave you indifferent. An advertising song perfect for a multitude of scene situations, certainly a “versatile” song to use in advertising.

A classic Chill-Out song that evokes beach days, sunsets and the best memories of our lives. We all want to be there, and this song takes us to where we want to be.

Another simple and versatile song that is used for any advertising use. A song whose style is fashionable in the use for advertising.

Download the best advertising music

Are you at the moment of creating a video for television, YouTube , social networks or radio and are you looking for music? You are in the right place. 

In Free Music Projects we offer you a complete catalog of 20,000 songs ready to be used in your projects. They are songs specifically created for advertising and are ready to be used with a license right away. You just have to look for the right song in our royalty-free music library , where you will have the ease of searching for musical styles, duration and some parameters that will help you find the perfect song.   

All songs can be used in advertising by selecting the appropriate License, so you will not have any future problems with the performance rights organizations.  

If you have any questions do not hesitate and contact us! We are here to help you!

Royalty Free Horror Music

Royalty Free Horror Music

The royalty free horror music is one of the genres most downloaded at the scene of libraries royalty free music. The use of horror music for videos, whether advertising or of any audiovisual nature, is a fairly common resource. Not only is it used for horror videos, but as a resource that brings excitement and tension to the audience, focusing its attention on the video or ad.    

Royalty-free horror music is always cinematic, in a classic or contemporary style. However we find royalty-free horror songs in other more modern musical styles, mainly in their electronic song versions .   

What is horror music?

LlWe call horror music, music that is specifically created to cause panic, tension, fear or horror in the audience. The scary music usually causes stong emotions in the viewer: fear, dread, panic, fright, horror, alarm, scare, distrust, apprehension, distrust, funk, confusion, surprise, astonishment, uneasiness … in short, uncomfortable situations for the psychology of the viewer. The main objective is that through this type of music, the public keeps the attention and tension without interruption.  If we achieve this, our music will have fulfilled its goal.

It is always related to dark, mysterious, bloody or dark moments, and is mainly used in the soundtracks of movies, series, videogames and in any type of audiovisual project, providing the extra touch of terror that the images themselves do not achieve to transmit.

Background horror music is an elementary resource when telling any plot of fear, mystery or terror.

It is perhaps horror music the additional element that makes us feel real fear when we are watching a scary scene. For example, nobody forgets the psychosis shower scene of legendary film director Alfred Hitchcock. This scene has made history in cinema, among other things, for the horror music used at that precise moment. As we see, the music of a horror soundtrack is a decisive element in the success or failure of a production.

Origin of Horror or Fear Music

The origin of horror music or scary music is found in the first soundtracks of horror films. The first horror film of all time is “Le Manoir du Diable “, produced in 1896, directed by Georges Méliès, however this film was silent and had no music. Already in the 1930s we found movies with their respective horror soundtrack. One of these examples is “M” by Fritz Lang, directed in 1931.

Copyright Free Horror Music

Are you making a video and need horror music? Do you need music without copyright to use in an advertisement on YouTube and have no problem with copyright infringement? Surely you already know that it is not easy to find horror music copyright free to be able to use without any problems on YouTube , advertising or any type of audiovisual production. In Free Music Projects we offer you a large selection of copyright-free horror songs to be able to use in any type of project.          

Creative Commons Music

Creative Commons Music

In the digital age, artists are obliged to know which are the best legal tools for the distribution of their music. Thus, we will try here to shed light on this concept. Creative commons music is undoubtedly one of the best options for musical distribution. But…

What is Creative Commons music?

Creative Commons music or Copyleft music is music that has been licensed by its authors under a Creative Commons License, thus allowing some uses and restricting others. Creative Commons Licenses allow authors to modify the classic “All rights reserved” of Copyright, to “Some rights reserved” of Copyleft. In this way, the user can work in a safe way, while the music has a better online distribution of their works.

Do not forget that free distribution, always linked to Creative Commons licenses, does not mean free. As an example, in some forms of Musical License the author reserves the rights of commercial use, whereby the user cannot make commercial use of that work unless he reaches an economic agreement with the author of the work.

Types of Creative Common Licenses

Creative Commons Licenses have been created both to facilitate the distribution of works and to facilitate the use of the contents of works. We will show here, briefly, the types of CC (Creative Commons) licenses that exist:

Creative Commons licenses consist of four condition modules:

  • Attribution (BY), requires reference to the original author. You are required to mention the author if you wish to use their work.
  • Share Alike (SA), allows creating works derived from the original, as long as the resulting work is shared under the same license.
  • Non-Commercial (NC), requires the assurance that the work will not be used for commercial purposes.
  • No Derivative Works (ND), does not allow you to modify the work in any way, you must respect it and not edit it under any circumstances.

These modules are combined to give rise to the six types of Creative Commons licenses, under which you can register your music or other types of work. You will choose one of these six licenses:

  1. Attribution (CC BY).
  2. Attribution Share Alike (CC BY-SA).
  3. Attribution No Derivatives (CC BY-ND).
  4. Attribution Non-Commercial (CC BY-NC).
  5. Attribution Non-Commercial Share Alike (CC BY-NC-SA).
  6. Attribution Non-Commercial No Derivatives (CC BY-NC-ND)

Here is a summary chart where we have placed the licenses in a gradient from lower to higher based on permissiveness in their use:

Creative Commons Licenses

How to register music with CC?

In many intellectual property registration projects you can license your music with creative commons. One of them is Safe Creative, one of our Partners.

If you wish to obtain your License, you can directly use the Creative Commons website and choose the License that best suits your music:

https://creativecommons.org/choose/

We hope to have helped you with the information provided on Creative Commons music or Copyleft music. If you wish, at Free Music Projects, we are always available and happy to help you out whenever you need.